This was the scene in autumn 2009 in Essen, North Rhine-Westphalia, when a Vietnamese student presented the artistic 3D pop-up cards in Germany for the first time.

People's enthusiasm for this special paper art inspired her to open her own workshop in Vietnam together with her brother. All LINPopUp® cards are still made there today – with lots of love, care, and craftsmanship.

What began as a small dream is now a brand that perfectly combines German design and Vietnamese craftsmanship.

Each card is a small work of art – sustainably produced, richly detailed, and created to bring joy.

What started as a small workshop in Vietnam became a brand that touches people all over the world with its delicate 3D pop-up cards. Each card is carefully handcrafted there by our talented artisans – with patience, precision, and passion. Every design tells its own little story – from flowers that bloom when opened to animals that dance joyfully out of the paper. Our designs combine Asian craftsmanship with European design sensibilities – elegant, playful, and always with a touch of magic. We believe that a genuine smile is priceless. That is why every LINPopUp® card represents more than just a greeting – it is a moment of genuine appreciation, a little piece of joy that lasts. Produced sustainably, made with love – and destined to open hearts. This is LINPopUp®.