The LINPopUp® Story – Where German Design Meets Vietnamese Craftsmanship
LINPopUp® is the first manufacturer of pop-up cards to combine German design with traditional craftsmanship from Vietnam. Since 2010, we have been combining art, emotion, and sustainability in a small gesture.
Our unique 3D cards are born from the idea of touching people with something truly special.
My Team & I
Every card is designed in Germany – with attention to detail, clear design, and a sense of aesthetics. Behind LINPopUp® is a small, passionate team that works every day to turn paper into something special.
In our own workshop in Vietnam, these designs then come to life through experienced artisans. The result: handmade LINPopUp cards of the highest quality, bringing joy and wonder.
LINPopUp® is more than paper: It is design, emotion, and craftsmanship in perfect harmony.
Person to Person – Appreciation Comes First
Behind every LINPopUp card is a person who wants to say something to another person.
- "Happy Birthday."
- "Thank you."
- "I love you."
- "Congratulations."
- "It's good that you exist."
- "I'm thinking of you."
Sometimes it's just a few words – but they can have great emotional value.
That's exactly what LINPopUp is for.
We want to help people express their feelings in a special way. That's why the product itself is not our sole focus.
People are at the center.
The card is the medium.
The design creates the surprise.
The craftsmanship creates the special character.
But the most important thing is the appreciation between two people.
A Small Moment of Happiness
We want opening a LINPopUp card to be a special moment – a moment when the recipient is surprised, when a smile appears, when one feels:
"Someone thought of me and gave me something special."
This is precisely the moment we want to create with our pop-up cards, 3D cards, and 3D greeting cards. LINPopUp – a small work of art made of paper for a special person.
More Than a Greeting Card – A Gift of Appreciation
For us, a LINPopUp card is not just a greeting card that is discarded after reading.
It is a gift. A sign of appreciation. A small work of art made of paper.
We believe that a personal greeting can be something special. That's why, since 2009, we have been designing and crafting our LINPopUp cards with the idea of creating a happy moment, a surprise, and a personal connection from person to person.
When a LINPopUp greeting card opens and a three-dimensional world of flowers, a wedding couple, an animal, or another lovingly designed scene suddenly emerges, the recipient should primarily experience one thing: Joy. Surprise. And the feeling: Someone thought of me.
That is the true value of a greeting card for us.
Handcrafted in Our Own Workshop in Vietnam
Our own workshop is located in Vietnam. There, the LINPopUp 3D cards are crafted with great skill and care.
Each card goes through numerous individual steps. Paper is cut, folded, shaped, assembled, and mounted by hand.
More about the LINPopUp production facility:
Every LINPopUp card is individually made.
This does not result in an industrially manufactured mass product, but rather a small piece of paper art, which lives from many carefully executed steps. Our workshop in Vietnam is therefore an important part of the identity of LINPopUp.
Design and product development from Germany – handcrafted in our own workshop in Vietnam.
A Work of Art Made of Paper
We consider our LINPopUp – 3D Pop-Up Cards not just as greeting cards. For us, they are small works of art made of paper.
From flat sheets of paper, three-dimensional scenes are created through construction, folding, and handcraft. Flowers begin to bloom, animals come alive, buildings emerge, and special moments are captured in paper.
In doing so, we combine: Paper + Design + Handwork + 3D Construction + 3D Rotation + Emotion
The result is a card that not only carries a personal greeting but can also become a souvenir itself.
Sustainability with a Different Understanding
For us, sustainability does not mean developing a product only so that it can be disposed of as quickly as possible after use. We want to create products that have value and express appreciation.
A LINPopUp card should not be seen as a short-lived item, but as something the recipient gladly keeps, looks at, and connects with a special moment.
Therefore, we rely on:
- High-quality materials (Kishu and Fedrigoni paper types)
- Careful processing
- Durable constructions
- Handmade production
- Conscious product development
- Resource-saving use of materials as much as possible
Our goal is to create fewer arbitrary products and more products with meaning. Because when a gift brings joy and is kept for a long time, it gains a different value.
Our Philosophy
- Appreciation instead of arbitrariness.
- Handcraft instead of mass production.
- Paper art instead of a disposable product.
- Emotion instead of just a product.
- Person to person.
We develop LINPopUp – pop-up cards that not only look beautiful but also tell a story and create an emotional moment. Because sometimes a small piece of paper can say something very big.
LINPopUp – open, surprise, give joy.
Fair Trade & Social Responsibility
In our workshop in Vietnam, over 50% of our employees are women without formal education who were unable to pursue higher education due to difficult financial circumstances. We provide them with fair wages and dignified working conditions.
We strictly adhere to the rights of our employees regarding working conditions and hours. Child labor is prohibited.
▶ Watch LINPopUp Cards – Production Facility (Video)
Social Projects
Social commitment is a genuine concern for us. A portion of our profits goes to social projects in Germany and Vietnam – for children, the elderly, and families who receive little or no government support.
LIN ArtDesign visiting Arche Noah (Children's Hospice) – "A Christmas present for incurably ill and severely multiply handicapped children" in Gelsenkirchen
Visit to the Tafel in Gelsenkirchen
At the beginning of 2016, the LIN ArtDesign Team visited the Dioxin Victim Center in Vietnam as well as children and elderly people in the north of the country.
LIN ArtDesign visiting the Dioxin Victim Center, children and elderly people in Vietnam – January 2016
We believe that an honest smile is priceless. That's why every LINPopUp® card stands for more than just a greeting – it's a moment of genuine appreciation, a piece of joy that lasts.
That is LINPopUp®.